Published by ChinaMNC · Songyuan

Jilin Province 2026 Measures to Cultivate New Growth Points in Service Consumption: A Guide for Foreign Founders

Jilin Province has issued measures to boost service consumption by leveraging its strengths in ice and snow, automotive, border tourism, and folk culture. The plan aims for per capita service consumption to exceed 45% of total consumption by end-2026. Key sectors include transportation, housekeeping, elderly care, and wellness, with specific targets and support policies. Foreign founders can find opportunities in these areas.

Jilin Province 2026 Measures to Cultivate New Growth Points in Service Consumption

The General Office of the Jilin Provincial People's Government has issued the "2026 Measures to Accelerate the Cultivation of New Growth Points in Service Consumption" (Jizhengbanhan [2026] No. 38, dated April 30, 2026, released May 12, 2026). The policy aims to implement central and provincial directives on boosting consumption and fostering new growth in service consumption. It builds on Jilin's core strengths in ice and snow economy, automotive industry, border tourism, and folk culture, focusing on three directions: upgrading key sectors, breakthroughs in potential sectors, and effective implementation of support systems. The goal is to deeply integrate service consumption with local characteristics and cultivate new growth poles with Jilin's identity. By the end of 2026, the province aims for per capita service consumption expenditure to exceed 45% of total per capita consumption expenditure. Below is a summary of the measures relevant to foreign founders considering establishing or operating a business in Jilin.

Transportation Services

Jilin will promote the integration of rail and tourism, operating themed cultural trains and ice-snow tourist trains, and cultivating brands such as the "Longjing" and "Changbaishan" snow country trains. In 2026, the province plans to operate 95 tourist trains, a year-on-year increase of 5.5%. It will also upgrade tourist trains for elderly accessibility, introduce buffet services, and host birthday parties and chess competitions to improve passenger experience. Key stations will undergo tourism-oriented renovations. The province will explore setting up ice-snow cultural experience zones and folk time-honored product display areas on trains. It will develop premium cruise routes and tourism brands featuring winter rime and border river scenery, strengthen waterway tourism infrastructure, and encourage the conversion of tourist vessels to new energy. The transport connection system around core scenic areas will be optimized with added tourist shuttle buses and shared transport service stations. Responsible entities include China Railway Shenyang Group, the Provincial Department of Transport, the Provincial Department of Commerce, and the Provincial Public Security Department.

Housekeeping Services

The province will expand health and wellness housekeeping services, support brand cultivation, and promote digital, branded, and scaled development of housekeeping enterprises. It encourages chain operations and commercial franchising. It will cultivate specialized market entities for meal assistance, bathing, cleaning, mobility, medical assistance, and emergency assistance, and support housekeeping companies in developing diversified home-based elderly care services. Leading housekeeping firms are encouraged to transition from intermediary to employee-based models. The Ministry of Commerce's "Housekeeping Credit Check" platform will be promoted, along with the "Home Visit Service Certificate." Support will be given to vocational colleges, vocational undergraduate institutions, and applied undergraduate universities to build high-level, demonstrative, industry-education integration training bases. Extensive vocational skills training will be conducted, with support for provincial housekeeping service training bases, providing subsidies of up to 30,000 yuan. In 2026, vocational skills training for housekeepers and similar workers is expected to reach 15,000 person-times, enhancing the industry's service capacity. Standardization will be improved by promoting the "Housekeeping Service Convention" and advocating compliant operations. Responsible entities include the Provincial Development and Reform Commission, the Provincial Department of Civil Affairs, the Provincial Department of Commerce, and the Provincial Department of Human Resources and Social Security.

Silver Economy Services

Leveraging Jilin's climate characterized by long winters and cool summers, as well as quality ecological resources such as forests, hot springs, and border areas, the province will promote county-level pilot programs for residential elderly care and cultivate integrated formats like "traditional Chinese medicine conditioning + elderly leisure" and "housekeeping services + elderly health care." It will strengthen the construction of elderly meal assistance venues. Community age-friendly renovations will be advanced, with 6,000 households of disadvantaged elderly families completing renovations in 2026, and the renovation standard raised to 3,000 yuan per household. Platforms for elderly cultural exchange will be established, including cultural activities, sports meets, and choir performances. Leading enterprises in the elderly care sector are supported to develop chain and group operations. The supply of age-friendly products will be increased, and a "Top 100 Brands" selection activity for Jilin's silver economy will be organized, aiming to recognize at least 10 brand enterprises in 2026. Supermarkets, convenience stores, and farmers' markets will undergo age-friendly renovations, adding elderly consumption zones and promoting one-stop shopping for age-friendly products. The "one-stop online service" for elderly allowances will be promoted. Responsible entities include the Provincial Development and Reform Commission, the Provincial Department of Civil Affairs, the Provincial Administration of Traditional Chinese Medicine, and the Provincial Department of Commerce.

Elderly Care and Wellness Services

The province will extend housekeeping service outlets into communities and develop a "community + property management + elderly care" home- and community-based elderly care model. In 2026, it will build 10 county-level comprehensive elderly care service centers, 60 township regional elderly care service centers, and 120 village-level elderly care service stations, with support standards of 500,000 yuan, 250,000 yuan, and 50,000 yuan for the county, township, and village levels, respectively. For elderly people with moderate or severe disabilities, consumption subsidy vouchers covering home, community, and institutional elderly care services will be issued, offsetting 30%-60% of consumption amount, with a maximum of 800 yuan per person per month. Secondary and higher-level general hospitals are encouraged to establish geriatrics departments, and traditional Chinese medicine hospitals to establish geriatric departments. Demonstration bases for traditional Chinese medicine wellness will be built in Changbaishan, Tonghua, and other areas. Social forces are supported to invest in high-end wellness communities and residential wellness bases, focusing on summer retreat, hot spring, and forest wellness brands, and cultivating a number of leading enterprises with Jilin's identity. Training for elderly care and wellness talent will be strengthened, with support for vocational colleges to add elderly care nursing and related majors.

Foreign founders should note that these measures indicate provincial priorities and potential areas for investment. However, specific implementation details and eligibility criteria may be further defined in subsequent regulations. It is advisable to consult local authorities and professional advisors for the most current information.

This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.